If you’ve been advertising in local papers or other print media, maybe it’s time to switch gears or rethink your marketing campaign. In today’s down-turned economy, I always recommend placing coupons in your ads. I’ve had ample opportunity to experiment with the discounts on my offers. The best performers are monetary, not percentage or buy one / get one discounts. So try this wording on your next offer: “Get $10.00 off your next purchase of $50.00 or more.” Believe it or not, this out performs “Save 20% on your next purchase.” These are two actual examples of ads that I’ve run for our PostNet store. Even though the 20% offers the same buying power to the consumer, I think it’s too abstract for the consumer to grasp. While the monetary deal, $10.00 off coupon actually forces the consumer to spend more money.

If your business is franchised, be sure to check your franchisee link off the main website for an ad builder link. More often than not franchise headquarters will have this implimented on the site. You’ll be pleased with the variety and professional appearance of these ads. Ad builders are very intuitive and make customizing and managing your promotional materials a breeze.

Businesses that aren’t governed by a franchise agreement should talk to a marketing pro if not seeing results from their in house advertising. Many forms of print media have art departments that can assist advertisers with their designs. I can’t stress enough, if your ads don’t convey professionalism they probably won’t work. Redesigning your ad campaigns with an advertising agency is always money well spent.

– Dee / www.postnet-fl.com